The Second Key Word; Worthwhile
"There is no more powerful engine driving an organization toward excellence and long-range success than an attractive, worthwhile, and achievable vision of the future, widely shared."
Burt Nanus, in his great book "Visionary Leadership," says that to be "the most powerful force driving an organization toward excellence and long-range success," a vision of the organization's future must be attractive, worthwhile, achievable, and widely shared. In the previous post we talked about making our vision attractive. Now, let's explore why it's so important that your organization's vision be Worthwhile.
In the same sense that "beautiful" is often not enough to guarantee success, your vision of the future must not only be attractive but it must be worthwhile. When an organization thinks about its future, and decides what it should become, that vision always depicts a future that is greatly different from what it is. To become what it wants to be the organization will work very hard. It will dedicate its resources of money, time, skills, and energy to achieve the end result - its vision. The vision will be a powerful motivator only if all those involved in its achievement believe wholeheartedly that the vision will be worth the effort! They will commit themselves to it.
Other stakeholders, those not inside the organization but affected by it, such as customers, clients, patrons, volunteer workers, or investors, will recognize the dedication of insiders and wish to connect with and share it. The organization's vision will be worth their while, also.
Burt Nanus, in his great book "Visionary Leadership," says that to be "the most powerful force driving an organization toward excellence and long-range success," a vision of the organization's future must be attractive, worthwhile, achievable, and widely shared. In the previous post we talked about making our vision attractive. Now, let's explore why it's so important that your organization's vision be Worthwhile.
In the same sense that "beautiful" is often not enough to guarantee success, your vision of the future must not only be attractive but it must be worthwhile. When an organization thinks about its future, and decides what it should become, that vision always depicts a future that is greatly different from what it is. To become what it wants to be the organization will work very hard. It will dedicate its resources of money, time, skills, and energy to achieve the end result - its vision. The vision will be a powerful motivator only if all those involved in its achievement believe wholeheartedly that the vision will be worth the effort! They will commit themselves to it.
Other stakeholders, those not inside the organization but affected by it, such as customers, clients, patrons, volunteer workers, or investors, will recognize the dedication of insiders and wish to connect with and share it. The organization's vision will be worth their while, also.
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